Blog

Blog

A few weeks ago when we first discussed the idea of sharing our guilty-pleasure watches, I knew exactly the watch I'd be writing about. Nobody else did, as I hadn't even shared with them that I owned this watch. In fact, to this day I haven't even shared a picture of it on my Instagram. It's not that I'm ashamed of this watch I wear it from time to time and really enjoy it. But like a true guilty pleasure, my guilty-pleasure watch was one that remained a secret until now. You've read the title, and you already know that the watch in question is my TAG Heuer Formula 1. Specifically, it's the 34mm plastic-bezeled, lume-dialed reference WA1211. It seems that, without knowing that I would be writing this today, I put my money where my mouth is, and actually made this guilty pleasure my own.That's right. Unlike some of my Fratello teammates, I actually bought a watch that though I genuinely enjoy, I didn't want to brag about. Was I afraid to be judged or subjected to the question, Why on earth would you buy that ridiculous watch? The truth is, I had two reasons for hiding the fact I owned this watch. The first was that I hadn't made up my own mind on how I felt about it. I was curious about the watch, and have Mike Stockton to thank for that. One of the first articles I edited for Fratello was about some of the editors' first watches. Mike's was this very same TAG Heuer. I had never owned a watch with a fully lumed dial, and I liked the idea of a low-maintenance quartz movement. Finding one for less than 200 was enough to make me go for it.Guilty as charged TAG Heuer Formula 1 WA1211That was the first reason why I didn't tell anyone about it. The second was the fact that this 34mm diver is just ever so slightly absolutely ridiculous. It's small, bold, awkward, cool, rattly as can be, and yet somehow charming in spite of its many idiosyncrasies. I would go so far as to say that when it comes to this watch, my opinion of it remains split down the middle. Part of me wants to hide it in the back of the watch box and forget it exists. Another part of me wants to embrace it, wear it loud and proud, and try my best to make these weird little divers cool once again. When I say once again, I mean it. These were hot-ticket items back in the day. Having been born in the early 90s, no, I wasn't there to see it. But I have it on good authority that these were highly regarded back then.