At Baselworld 2019, after years of seeing many new releases from the brand, the TAG Heuer Autavia Isograph was the primary focus.Thats right, we walked into the TAG Heuer booth, sat down in the conference room and aside from seeing a digital presentation of a new Golf watch, we physically saw one watch. Ok, thats not exactly true. We saw a handful of different variants of the same watch and that ought to tell you how important the new TAG Heuer Autavia Isograph is to the brand. And whats more, this new piece kicks off a new lineup with more models to come. A new chronograph will be announced later this year and in a case that differs from the current retro Heuer Heritage Autavia that is on the market. The fact that the debut model within the Autavia line is a three-hander is also a real surprise.The TAG Heuer Autavia Isograph Airplanes CarsA lot has been written about the TAG Heuer Autavia Isograph already but we think its worth another look. While most associate the Autavia name with solely an automotive background, the avia in the name points to aviation and Id actually argue that theres a whole lot more airplane at work here than automobile. Whether its the big fat double crown that recalls the dash-mounted stopwatches on cars or planes or the embossed prop plane on the case back, TAG wants you to know that theyre not all about race cars.A Slim 42mm CaseThe newTAG Heuer Autavia Isograph comes in at 42mm in diameter, but unlike the Heuer Heritage Autavia thats on the market, this case contains far slimmer lugs. There are triangular chamfers and finishing that looks a heck of a lot better in person than on the original press shots.The Heuer Autavia 2446 has some great pushers and a nicely sized crownThe case on the new piece, by the way, reminds me a lot of the 1960s Heuer Autavia 2446 that I own. Youll also see that the bezel has some similarities.A Couple Bezel Variants, Dials, and Case MaterialsThe TAG Heuer Autavia Isograph is fitted with a bi-directional bezel. That bezel can be chosen in either steel or in polished ceramic. That ceramic comes in black, brown, blue, or green depending on the dial color. We saw a grey dial with a steel bezel, blue dial with blue bezel, black dial with black bezel, green dial with green bezel and finally a brown dial with brown bezel.With the latter two dial colors, TAG jumps on the bronze train and uses the material to good effect. Some call bronze trendy, but I actually think its here to stay. It provides a nice warm look and theres something about seeing the watch literally age before your eyes. No matter what case material is chosen, water resistance is 100M.The dials on theTAG Heuer Autavia Isograph, again, look far better in person than in the original renders. They give off a fum| effect another attribute that seems to be cropping up across a number of brands. The Autavias also bring in a detailed rehaut that wasnt at all obvious in the embargo shots we had received. The dial design itself looks good and harkens back to the earliest of Autavias in using Arabic numerals. Even the printed font works here and thats a good thing because my initial thoughts on the printing werent all that positive. Even the date at 6:00 looks fine to me and recalls vintage Heuer chronographs with the complication. The weakest part of the design, in my book, is the lumed handset. Theyre a bit soft and anonymous (well, they remind us of 90s Citizen hands) and not quite up to the sharpness of the rest of the watch.Innovation on the StrapTheTAG Heuer Autavia Isograph with either a stainless bracelet (on stainless case models) or a brown calfskin strap. Bracelet models will also ship with a NATO. TAG showed us a new system that allows easy strap removal. One just slides a lever and lifts the strap off thats all.The bracelets also contain a sort of quick release system as well, but that actually removes the spring bar. You can see that the clasp has a couple push buttons for release and I commend its relative overall thinness.A Chronometer Grade MovementTheTAG Heuer Autavia Isograph utilizes the Sellita SW200 (the Calibre 5 in TAG speak) and TAG brings it up to chronometer certified spec. For the first time, though, it adds a carbon-composite hairspring and that brings with it some serious anti-magnetic and shock properties. The hairspring is made in-house and the Isograph name symbolizes the use of such technology.Pricing and Final ThoughtsIn basic form steel bezel and leather strap, theTAG Heuer Autavia Isograph will cost $3,500. Bring it up to $3,600 for a ceramic bezel and $3,950 for the ceramic bezel and steel bracelet models. Apologies for mixing currencies, but the bronze models are not yet on the US site, but weve seen that theyll run roughly 4,200 Euros depending on your country within the region. TAG expects models to ship in June.I went into the meeting thinking that theres no way Id like the newTAG Heuer Autavia Isograph, but I was wrong. No, its not some crazy groundbreaking design, but it is a nice, relatively slim watch from a company thats made some large, pretty wild ones over the last several years. I could wear this watchSure, there are nits to pick such as with the hands and Im not completely sold on the big crown, although its growing on me. But, again, the fact that TAG designed its entire show around this one model shows how important they feel it is to them and to the market. Id call it a successful start to what I hope will become a highly desirable lineup of different Autavias. Dont forget to check out our massive gallery below with 50+ images.For more on the TAG Heuer Autavia Isograph, visit the brands official site.