I read about this brand before, also on WristWatchReview.com, but the last Dutch copy of Miljonair Magazine (and I am not the target audience probably -)) did a small essay on bling watches. Ritmo Mundo and ofcourse the terrible creations for hiphopping USA, Jacob Co were both heavily mentioned in the article as being awfully hip and populair amongst Paris Hilton, Brad Pitt, Matt Damon, 50 cents and a lot of his iced homies.To quote probably the same target audience, these watches are like school on sunday no class!