Watch AmbassadorsOnly yesterday, during a press event from a?watch brand, the topic of watch ambassadors and red carpet brands was being discussed with a colleague watch journalist. Here on Fratello,

On the 1st of July (2010), a prominent member of the Panerai community (Paneristi) introduced a limited edition Panerai PAM 360 model, to commemorate the 10th anniversary of the Paneristi Home Base, w

OK, be honest with me. When you hear the name Bvlgari, what are the first things that come to mind? Gold? Diamonds? Snakes? A funny name spelled with a V instead of a U thats pronounced like a U anywa

When On Her Majestys Secret Service was first released in 1969, people were not sure whether this was a step in the right direction for the Bond franchise. Fifty years later, the film is still good fo

I admit that I don't spend a ton of time looking at IWC's latest offerings. No, I don't find IWC's unattractive, but they're often too large for me. Plus, they're expensive. But the real reason that m

Perhaps you noticed the massive Grand Seiko coverage on our Instagram (stories) already, but last week our Grand Seiko readers journey took place in Japan. With a some of our readers (from the United

Sigma 7Yesterday, it was exactly 54 years ago that astronaut Walter Wally Schirra?orbited Earth 6 times in the Sigma 7 spacecraft. The name of the NASA mission was Mercury-Atlas 8, and Schirra picked

I recently enjoyed some lens time with this rather unique piece by Peter Speake-Marin. Out of the box, the aesthetic was a littleunusual, but I admit that towards the end of the session, the design gr

You (presumably) are a person seeking a watch. Perhaps you know which watch. Perhaps its THE watch. However, more than likely, youre at least open to options, if not openly shopping. Here we present a

What makes an icon? What is the magic formula for a classic? And perhaps even more importantly, what, exactly, is in a name? These are questions that watch designers, manufacturers, and marketers have

The GS Snowflake, or reference SBGA211, is one of those watches that really got to me. It does not happen that often (in recent years), but once in a while I am still swept off my feet when I see a be

One of the benefits of having the Speedy Tuesday feature is that you often run into interesting people with interesting stories. Last week I was in Tokyo and met a guy who picked up his Speedmaster Sp

Drive de CartierCartier Hong Kong celebrated the official launch of the three Drive de Cartier' models and for this important release, an amazing party was organized, that lasted night after night, du

40 Years AgoJust last week, we published an updated version of our Patek Philippe Nautilus versus Audemars Piguet Royal Oak comparison article. When talking haute horlogerie, I have to admit that thes

I remember when being a kid, our neighbor showed me his new timepiece. A Seiko with a moon phase. I was very intrigued by it, not even knowing it was just a quartz watch and that a mechanical moon pha

During the Summer, I had the honour to visit the Jaeger-LeCoultre manufacture in Le Sentier, Switzerland. I already knew of course that I was dealing with a true manufacture here, but during my visi

We like to talk about vintage watches a lot within the Fratello team. Though most of what we write about is primarily focused on the most recent releases and developments, for many of us, a lot of the

The Longines Spirit in 40mm, otherwise known as the L3.810.4.53.0, is our favorite pick from this new collection. Time for us to do a hands-on video with this pilots watch.In our recently published ha

Every November, the Movember Foundation (founded in 2003) encourages men to grow their moustaches to raise money in support of 1200 health projects world wide. The Movember Foundations mission is to h

Like every Tuesday, it is Speedy Tuesday If you own a Speedmaster, or a Speedmaster is part of your watch collection, at least wear it on Tuesdays It is also a very good reason (or excuse) to purchase